May 27, 2007 |
Slowly does it
In 1986, brandishing bowls of penne pasta, Carlo Petrini and co-demonstrators prevented the building of a McDonald's franchise near the Piazza di Spagna in Rome. Spurred on by his success Petrini founded the Slow Food Movement
, a global "non-profit, eco-gastronomic, member-supported organization". Slow Food is, quite obviously, anti fast food, but it is also far more.Slow Food is sustainable production, local consumption, and diversity. Slow food is about preserving regional specialties, subtle differences, non-homogeneous flavors and proliferation of choice. It is also about far more than food and the term 'slow' has come to describe something that respects the environment, is authentic, is local, is natural, and takes time.There is a great website based in New York, Slowlab.com
, which profiles designers and projects that can be described as 'slow'. According to slowLab:
"Slowness is not time-based. It doesn't refer to how long it takes to make or do something, but rather describes the individual's elevated state of awareness in the process of creation, the quality of its tangible outcomes and a richer experience for the community it engages."Municipal Winery is inspired by the slow philosophy.